New Release

All Money Is Not
Created Equal

Written by David Spreng

How entrepreneurs can crack the code to getting the right funding for their startup.

There have been numerous books written about Silicon Valley, startups, and entrepreneurship. However, none of these books fully explore the range of options for capitalization and the nuances of how each option will impact a company at different stages of its life cycle, particularly for later-stage companies that are not yet profitable. All Money Is Not Created Equal is a vital resource for both active entrepreneurs and aspiring entrepreneurs, helping them understand the intricacies and possibilities of their financing journey.

Praise for Not All Money Is Created Equal

“High-growth entrepreneurs assume that raising external financing means selling multiple rounds of stock to angels and venture capitalists, a process that often leads to the founders ending up with little ownership and control of the firm they started. In recent years, however, the volume and sophistication of debt products available to entrepreneurs has exploded. This book visits this exciting territory and argues that entrepreneurs can—and should—think every bit as strategically about their mixture of debt and equity financing as large firms have done for many decades.”

Josh Lerner
Jacob Schiff Professor, Harvard Business School and author of Patient Capital

Things that you will learn from this book:

  • Venture debt is an alternative
    to venture capital that will extend runway and reduce further dilution of ownership.

  • Referrals are critical
    to getting money at each step and networking is key to increasing your chances of getting funded.

  • Being in Silicon Valley has perks
    including concentration and access to funding, partners, customers, and a wide range of expertise.

  • Board members are valuable
    and offer more than money – you need to leverage their expertise, connections, insights, and wisdom.

  • The idea of “debt” shouldn’t scare
    companies and management teams who could benefit from using it judiciously.

  • Going public isn’t for everyone
    even though it’s a dream for many founders, it’s not always the best exit alternative.

Available Now

So often, founders end up with too little to show for the companies to which they’ve dedicated themselves. Knowing the various financing options is as much a business imperative for success as having the next great product, service, or idea.