If you’ve got an idea locked somewhere in your brain that you haven’t brought to the surface yet, this book will help you navigate the entire financial journey. If you’re in the formative stage, still looking for your first funding, this book will get you thinking about how to fund the scale up that comes after the start up.
And if you’ve been around for a while, with a promising but still not profitable business, it’s definitely time for you to think about alternatives for financing. Doing the same kind of deal again and again—taking dilutive rounds of venture capital—might not be the best solution for you and your business.
All Money Is Not Created Equal will provide an overview of the startup world – a look at the ecosystem; how money moves through it; how to evaluate capitalization options; how to assess a funding partner; and help you understand the implications of different types of money.